Bash single quote escape in running a Hive query

If you want to run this hive query using SSH, you probably will be headache how to escape:

select * from my_table where date_column = '2013-01-11';

The correct command looks like this:

ssh myserver 'hive -e "select * from my_table where date_column = '"'2013-01-11'"';"'

What hack? Here is how bash read this:

1. ssh
2. myserver
3. hive -e "select * from my_table where date_column = 
4. '2013-01-01'
5. ;"

3,4,5 will be concatenated to one line

hive -e "select * from my_table where date_column = '2013-01-01';"